The idea started when I casually looked up the word “Blume” to find out which language it came from and discovered it was German. After exploring the favorite flowers of this country, and Europe in general, Cornflowers left a strong impression on me—not only because of their elegant and distinctive appearance but also because they represent the simple beauty of nature and the completeness of the life cycle.

The Blume perfume brand preserves the pure beauty of natural flowers, with extracts and distillation done entirely by hand, offering a subtle fragrance of herbs and blossoms that remains luxurious, refined, and high-end.

Art Direction & Graphic Design: Hobert Nguyen